I had this talk with a potential client in the context of a possible re-branding project. The discussion was around the idea of Firefighters being at the same time emergency heroes, sexy dudes, and dudettes, kind persons. Of course, they are… Wait a minute! Think about it. Let’s take the other public service categories: Note:…
I’ve been lucky to get involved in a lot of highly exciting projects over the last 15 years. If there is one thing that I can be thankful is the learning experience from all of them. If there is one piece that I am proud I have developed extensively is the multidisciplinary part. I am…
If you’re looking for, you’ll find hundreds of articles that try to give you a set of steps. “11 things all Successful business owners have in common”.
A lot of high-class speakers, motivators, and successful business persons tell you that an Idea worth nothing without the Execution. They are right!
“What clients do you want to get?”. If you’re a business owner without a niche product or service, this is a very complicated answer.
If you see a set of keys on a table, somebody else keys, they look so terrifyingly unknown.
In some business contexts, good all fashioned human relationships are the only way to get new business.
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