A strategist that is able to develop and grow unique brand insights that are materialized in pragmatic and effective branding programs. A senior member of the team that is well informed, instinctive and never waiver. Eats, sleeps and drinks brand, brand communications, as well as creative, social and digital spaces. An enthusiastic participant and a thoughtful observer when the moment calls for it.
I had this talk with a potential client in the context of a possible re-branding project. The discussion was around the idea of Firefighters being at the same time emergency heroes, sexy dudes, and dudettes, kind persons. Of course, they are… Wait a minute! Think about it. Let’s take the other public service categories: Note:…
I’ve been lucky to get involved in a lot of highly exciting projects over the last 15 years. If there is one thing that I can be thankful is the learning experience from all of them. If there is one piece that I am proud I have developed extensively is the multidisciplinary part. I am…
If you’re looking for, you’ll find hundreds of articles that try to give you a set of steps. “11 things all Successful business owners have in common”.
A lot of high-class speakers, motivators, and successful business persons tell you that an Idea worth nothing without the Execution. They are right!
“What clients do you want to get?”. If you’re a business owner without a niche product or service, this is a very complicated answer.
If you see a set of keys on a table, somebody else keys, they look so terrifyingly unknown.
In some business contexts, good all fashioned human relationships are the only way to get new business.
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