It’s not a good idea to follow exactly “How to…” advice
If you’re looking for, you’ll find hundreds of articles that try to give you a set of steps. “11 things all Successful business owners have in common”.
Idea and Execution are not enough
A lot of high-class speakers, motivators, and successful business persons tell you that an Idea worth nothing without the Execution. They are right!
Many Strategy Questions have evolving answers, not straight ones
“What clients do you want to get?”. If you’re a business owner without a niche product or service, this is a very complicated answer.
Brand strategy is like a set of key
If you see a set of keys on a table, somebody else keys, they look so terrifyingly unknown.
Digital marketing may not be the way to get new clients for you
In some business contexts, good all fashioned human relationships are the only way to get new business.