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  • Hi! (video)
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    • DATA ANALYTICS
    • MARKETING STRATEGY
    • SALES SUPPORT
    • PRODUCT DEVELOPMENT
    • BRAND MANAGEMENT
    • SOCIAL MEDIA MANAGEMENT
    • PUBLIC RELATIONS MANAGEMENT
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    • INTERNAL COMMUNICATION MANAGEMENT
    • CREATIVE STRATEGY
    • DIGITAL MARKETING
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Tag Archives: lessons

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Branding lessons from Firefighters

BrandingBy Dragos AlexaNovember 24, 2017Leave a comment

I had this talk with a potential client in the context of a possible re-branding project. The discussion was around the idea of Firefighters being at the same time emergency heroes, sexy dudes, and dudettes, kind persons. Of course, they are… Wait a minute! Think about it. Let’s take the other public service categories: Note:…

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