For example, “What clients do you want to get?”. If you’re a business owner without a niche product or service, this is a very complicated answer.
Come on! How come you cannot answer to that?
In this case, defining a client profile is very hard. Sales Experts will urge you to create this profile because it is important, like in marketing, to focus your efforts as efficiently as possible. It is a good thing to have when searching for prospects and when deciding what client is best for your company. Thinking that any “client paying for my product is good for me” is almost always not a good answer. On contrary, it is a bit stupid to “profile” your Client with just that statement. It is stupid because that means that you see evolution only in your sales. Sales are perfect for survival, essential to further develop, mandatory, blah blah blah. But not enough to be really successful.
So, answering this question is hard. You most definitely will not come with a complete answer right away. Even more, it will take perhaps (it should) months to evolve a real valid answer to that. It’s fine. This is what I am telling you. It’s fine not to have all the answers spontaneously.
