When taking the marketing Journey a compass is more useful than a GPS simply because it makes you look deep into the Reality.

REALITIES

I think good strategy comes when you properly define what Success is. And when you do that, when you know where to go, then you need to take into consideration all the elements so that the itinerary is the right one. Also efficient, but also the right one.

Most often, the itineraries are never
looking like this:

… but rather
like this:

This is mostly because,
reality never look like this:

… but rather
like this:

REAL WORK EXPERIENCES
MY POSITION: MARKETING MANAGER
COMPANY: POLUS
INDUSTRY: CENTER MALL

FASTER THINKING

When pitching for our agency’s first “over 1 million euro budget” client we were faced with the request of issuing an integrated marketing campaign in 48 hours.
We assambled in a very short time:

  • creative solution
  • marketing activities for 100 days before the mall opening along with a media plan covering all needs and all vehicles
  • marketing plan for the 1st year after the opening

We won the account.